Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3276B0
RGB
50, 118, 176
HSL
208, 56%, 44%
HSB
208, 72%, 69%
CMYK
72, 33, 0, 31
LAB
47, -7, -38
LCH
47, 38, 260
OKLCH
0.55, 0.11, 247
XYZ
16, 17, 43
LUV
47, -25, -55
HWB
208, 20%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.