Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3278B8
RGB
50, 120, 184
HSL
209, 57%, 46%
HSB
209, 73%, 72%
CMYK
73, 35, 0, 28
LAB
48, -6, -41
LCH
48, 41, 262
OKLCH
0.56, 0.12, 249
XYZ
17, 18, 48
LUV
48, -25, -60
HWB
209, 20%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.