Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327BC3
RGB
50, 123, 195
HSL
210, 59%, 48%
HSB
210, 74%, 76%
CMYK
74, 37, 0, 24
LAB
50, -4, -45
LCH
50, 45, 265
OKLCH
0.57, 0.13, 251
XYZ
18, 19, 54
LUV
50, -26, -67
HWB
210, 20%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.