Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327C87
RGB
50, 124, 135
HSL
188, 46%, 36%
HSB
188, 63%, 53%
CMYK
63, 8, 0, 47
LAB
48, -21, -13
LCH
48, 25, 212
OKLCH
0.54, 0.07, 209
XYZ
13, 17, 25
LUV
48, -29, -16
HWB
188, 20%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.