Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327CB1
RGB
50, 124, 177
HSL
205, 56%, 45%
HSB
205, 72%, 69%
CMYK
72, 30, 0, 31
LAB
49, -10, -35
LCH
49, 37, 254
OKLCH
0.56, 0.11, 243
XYZ
16, 18, 44
LUV
49, -27, -51
HWB
205, 20%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.