Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327E98
RGB
50, 126, 152
HSL
195, 50%, 40%
HSB
195, 67%, 60%
CMYK
67, 17, 0, 40
LAB
49, -18, -21
LCH
49, 28, 230
OKLCH
0.56, 0.08, 224
XYZ
14, 18, 32
LUV
49, -29, -28
HWB
195, 20%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.