Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327EF1
RGB
50, 126, 241
HSL
216, 87%, 57%
HSB
216, 79%, 95%
CMYK
79, 48, 0, 5
LAB
53, 8, -66
LCH
53, 66, 277
OKLCH
0.61, 0.19, 259
XYZ
25, 22, 86
LUV
53, -25, -100
HWB
216, 20%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.