Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
327FFD
RGB
50, 127, 253
HSL
217, 98%, 59%
HSB
217, 80%, 99%
CMYK
80, 50, 0, 1
LAB
54, 12, -71
LCH
54, 72, 279
OKLCH
0.62, 0.20, 260
XYZ
27, 23, 96
LUV
54, -25, -108
HWB
217, 20%, 1%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.