Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3282DE
RGB
50, 130, 222
HSL
212, 72%, 53%
HSB
212, 77%, 87%
CMYK
77, 41, 0, 13
LAB
53, 0, -55
LCH
53, 55, 270
OKLCH
0.60, 0.16, 254
XYZ
22, 22, 72
LUV
53, -27, -83
HWB
212, 20%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.