Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3286AF
RGB
50, 134, 175
HSL
200, 56%, 44%
HSB
200, 71%, 69%
CMYK
71, 23, 0, 31
LAB
52, -16, -30
LCH
52, 33, 242
OKLCH
0.59, 0.10, 234
XYZ
18, 21, 44
LUV
52, -31, -42
HWB
200, 20%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.