Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3286BE
RGB
50, 134, 190
HSL
204, 58%, 47%
HSB
204, 74%, 75%
CMYK
74, 29, 0, 25
LAB
53, -11, -37
LCH
53, 39, 253
OKLCH
0.60, 0.12, 242
XYZ
19, 21, 52
LUV
53, -30, -55
HWB
204, 20%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.