Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3286CE
RGB
50, 134, 206
HSL
208, 61%, 50%
HSB
208, 76%, 81%
CMYK
76, 35, 0, 19
LAB
54, -7, -45
LCH
54, 46, 262
OKLCH
0.60, 0.14, 248
XYZ
21, 22, 62
LUV
54, -29, -68
HWB
208, 20%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.