Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
328BEE
RGB
50, 139, 238
HSL
212, 85%, 56%
HSB
212, 79%, 93%
CMYK
79, 42, 0, 7
LAB
56, 0, -58
LCH
56, 58, 270
OKLCH
0.63, 0.17, 254
XYZ
26, 25, 84
LUV
56, -29, -90
HWB
212, 20%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.