Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
328DE2
RGB
50, 141, 226
HSL
209, 75%, 54%
HSB
209, 78%, 89%
CMYK
78, 38, 0, 11
LAB
57, -5, -52
LCH
57, 52, 265
OKLCH
0.63, 0.15, 251
XYZ
25, 25, 76
LUV
57, -31, -79
HWB
209, 20%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.