Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
328FFE
RGB
50, 143, 254
HSL
213, 99%, 60%
HSB
213, 80%, 100%
CMYK
80, 44, 0, 0
LAB
58, 3, -64
LCH
58, 64, 273
OKLCH
0.65, 0.19, 255
XYZ
29, 27, 98
LUV
58, -30, -100
HWB
213, 20%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.