Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3294B2
RGB
50, 148, 178
HSL
194, 56%, 45%
HSB
194, 72%, 70%
CMYK
72, 17, 0, 30
LAB
57, -22, -24
LCH
57, 33, 228
OKLCH
0.62, 0.10, 222
XYZ
20, 25, 46
LUV
57, -36, -34
HWB
194, 20%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.