Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3294E4
RGB
50, 148, 228
HSL
207, 77%, 55%
HSB
207, 78%, 89%
CMYK
78, 35, 0, 11
LAB
59, -8, -49
LCH
59, 50, 261
OKLCH
0.65, 0.15, 248
XYZ
26, 27, 77
LUV
59, -33, -76
HWB
207, 20%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.