Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3298CA
RGB
50, 152, 202
HSL
200, 60%, 49%
HSB
200, 75%, 79%
CMYK
75, 25, 0, 21
LAB
59, -17, -35
LCH
59, 39, 244
OKLCH
0.64, 0.12, 235
XYZ
23, 27, 60
LUV
59, -36, -51
HWB
200, 20%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.