Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3299BE
RGB
50, 153, 190
HSL
196, 58%, 47%
HSB
196, 74%, 75%
CMYK
74, 19, 0, 25
LAB
59, -21, -28
LCH
59, 35, 234
OKLCH
0.64, 0.11, 226
XYZ
22, 27, 53
LUV
59, -37, -40
HWB
196, 20%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.