Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
329CF4
RGB
50, 156, 244
HSL
207, 90%, 58%
HSB
207, 80%, 96%
CMYK
80, 36, 0, 4
LAB
62, -7, -53
LCH
62, 54, 262
OKLCH
0.68, 0.16, 248
XYZ
30, 31, 90
LUV
62, -35, -83
HWB
207, 20%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.