Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
329EB5
RGB
50, 158, 181
HSL
191, 57%, 45%
HSB
191, 72%, 71%
CMYK
72, 13, 0, 29
LAB
60, -26, -21
LCH
60, 33, 220
OKLCH
0.65, 0.10, 215
XYZ
22, 28, 48
LUV
60, -39, -28
HWB
191, 20%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.