Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32A4FE
RGB
50, 164, 254
HSL
206, 99%, 60%
HSB
206, 80%, 100%
CMYK
80, 35, 0, 0
LAB
64, -8, -55
LCH
64, 55, 261
OKLCH
0.70, 0.16, 247
XYZ
32, 34, 99
LUV
64, -37, -85
HWB
206, 20%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.