Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32AEF7
RGB
50, 174, 247
HSL
202, 92%, 58%
HSB
202, 80%, 97%
CMYK
80, 30, 0, 3
LAB
67, -15, -47
LCH
67, 49, 252
OKLCH
0.72, 0.15, 240
XYZ
33, 38, 93
LUV
67, -41, -72
HWB
202, 20%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.