Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32AFE8
RGB
50, 175, 232
HSL
199, 80%, 55%
HSB
199, 78%, 91%
CMYK
78, 25, 0, 9
LAB
67, -20, -39
LCH
67, 44, 243
OKLCH
0.71, 0.13, 234
XYZ
31, 37, 82
LUV
67, -42, -59
HWB
199, 20%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.