Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
330203
RGB
51, 2, 3
HSL
359, 92%, 10%
HSB
359, 96%, 20%
CMYK
0, 96, 94, 80
LAB
7, 25, 10
LCH
7, 27, 22
OKLCH
0.21, 0.08, 26
XYZ
1, 1, 0
LUV
7, 21, 4
HWB
359, 1%, 80%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.