Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
330E00
RGB
51, 14, 0
HSL
16, 100%, 10%
HSB
16, 100%, 20%
CMYK
0, 73, 100, 80
LAB
9, 18, 15
LCH
9, 23, 38
OKLCH
0.22, 0.07, 43
XYZ
2, 1, 0
LUV
9, 19, 8
HWB
16, 0%, 80%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.