Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
331201
RGB
51, 18, 1
HSL
20, 96%, 10%
HSB
20, 98%, 20%
CMYK
0, 65, 98, 80
LAB
10, 16, 15
LCH
10, 22, 44
OKLCH
0.23, 0.06, 48
XYZ
2, 1, 0
LUV
10, 18, 9
HWB
20, 0%, 80%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.