Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
331A33
RGB
51, 26, 51
HSL
300, 32%, 15%
HSB
300, 49%, 20%
CMYK
0, 49, 0, 80
LAB
14, 16, -11
LCH
14, 20, 325
OKLCH
0.26, 0.06, 327
XYZ
2, 2, 3
LUV
14, 9, -12
HWB
300, 10%, 80%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.