Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
331C81
RGB
51, 28, 129
HSL
254, 64%, 31%
HSB
254, 78%, 51%
CMYK
60, 78, 0, 49
LAB
20, 33, -54
LCH
20, 63, 302
OKLCH
0.33, 0.16, 284
XYZ
6, 3, 21
LUV
20, 0, -58
HWB
254, 11%, 49%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.