Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
331D67
RGB
51, 29, 103
HSL
258, 56%, 26%
HSB
258, 72%, 40%
CMYK
50, 72, 0, 60
LAB
18, 26, -40
LCH
18, 48, 303
OKLCH
0.31, 0.12, 291
XYZ
4, 3, 13
LUV
18, 2, -43
HWB
258, 11%, 60%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.