Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
331E2F
RGB
51, 30, 47
HSL
311, 26%, 16%
HSB
311, 41%, 20%
CMYK
0, 41, 8, 80
LAB
15, 13, -7
LCH
15, 15, 332
OKLCH
0.27, 0.04, 334
XYZ
2, 2, 3
LUV
15, 8, -8
HWB
311, 12%, 80%
Pantone
Black C
Harmonies
Shades & tints
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