Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33486A
RGB
51, 72, 106
HSL
217, 35%, 31%
HSB
217, 52%, 42%
CMYK
52, 32, 0, 58
LAB
30, 0, -23
LCH
30, 23, 269
OKLCH
0.40, 0.06, 260
XYZ
6, 6, 15
LUV
30, -10, -29
HWB
217, 20%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.