Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33496B
RGB
51, 73, 107
HSL
216, 35%, 31%
HSB
216, 52%, 42%
CMYK
52, 32, 0, 58
LAB
30, -1, -23
LCH
30, 23, 268
OKLCH
0.40, 0.06, 259
XYZ
6, 7, 15
LUV
30, -10, -29
HWB
216, 20%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.