Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334A64
RGB
51, 74, 100
HSL
212, 32%, 30%
HSB
212, 49%, 39%
CMYK
49, 26, 0, 61
LAB
30, -3, -18
LCH
30, 19, 260
OKLCH
0.40, 0.05, 252
XYZ
6, 7, 13
LUV
30, -11, -23
HWB
212, 20%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.