Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
334E76
RGB
51, 78, 118
HSL
216, 40%, 33%
HSB
216, 57%, 46%
CMYK
57, 34, 0, 54
LAB
32, -1, -26
LCH
32, 26, 269
OKLCH
0.42, 0.07, 258
XYZ
7, 7, 18
LUV
32, -12, -35
HWB
216, 20%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.