Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335072
RGB
51, 80, 114
HSL
212, 38%, 32%
HSB
212, 55%, 45%
CMYK
55, 30, 0, 55
LAB
33, -3, -23
LCH
33, 23, 263
OKLCH
0.42, 0.07, 253
XYZ
7, 8, 17
LUV
33, -13, -30
HWB
212, 20%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.