Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335264
RGB
51, 82, 100
HSL
202, 32%, 30%
HSB
202, 49%, 39%
CMYK
49, 18, 0, 61
LAB
33, -8, -14
LCH
33, 16, 242
OKLCH
0.42, 0.05, 235
XYZ
7, 8, 13
LUV
33, -14, -17
HWB
202, 20%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.