Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3354D1
RGB
51, 84, 209
HSL
227, 63%, 51%
HSB
227, 76%, 82%
CMYK
76, 60, 0, 18
LAB
40, 23, -69
LCH
40, 73, 289
OKLCH
0.50, 0.20, 267
XYZ
16, 12, 62
LUV
40, -14, -97
HWB
227, 20%, 18%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.