Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33598A
RGB
51, 89, 138
HSL
214, 46%, 37%
HSB
214, 63%, 54%
CMYK
63, 36, 0, 46
LAB
37, -1, -32
LCH
37, 32, 267
OKLCH
0.46, 0.09, 255
XYZ
10, 10, 25
LUV
37, -16, -44
HWB
214, 20%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.