Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335A96
RGB
51, 90, 150
HSL
216, 49%, 39%
HSB
216, 66%, 59%
CMYK
66, 40, 0, 41
LAB
38, 1, -38
LCH
38, 38, 272
OKLCH
0.47, 0.11, 259
XYZ
11, 10, 30
LUV
38, -16, -52
HWB
216, 20%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.