Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335B75
RGB
51, 91, 117
HSL
204, 39%, 33%
HSB
204, 56%, 46%
CMYK
56, 22, 0, 54
LAB
37, -8, -19
LCH
37, 21, 247
OKLCH
0.45, 0.06, 239
XYZ
8, 9, 18
LUV
37, -17, -25
HWB
204, 20%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.