Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335B80
RGB
51, 91, 128
HSL
209, 43%, 35%
HSB
209, 60%, 50%
CMYK
60, 29, 0, 50
LAB
37, -5, -25
LCH
37, 26, 258
OKLCH
0.46, 0.08, 248
XYZ
9, 10, 22
LUV
37, -17, -34
HWB
209, 20%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.