Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335D66
RGB
51, 93, 102
HSL
191, 33%, 30%
HSB
191, 50%, 40%
CMYK
50, 9, 0, 60
LAB
37, -13, -10
LCH
37, 17, 217
OKLCH
0.45, 0.05, 213
XYZ
8, 9, 14
LUV
37, -18, -11
HWB
191, 20%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.