Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335D73
RGB
51, 93, 115
HSL
201, 39%, 33%
HSB
201, 56%, 45%
CMYK
56, 19, 0, 55
LAB
37, -10, -17
LCH
37, 20, 240
OKLCH
0.46, 0.06, 233
XYZ
8, 10, 18
LUV
37, -18, -22
HWB
201, 20%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.