Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335D88
RGB
51, 93, 136
HSL
210, 45%, 37%
HSB
210, 63%, 53%
CMYK
63, 32, 0, 47
LAB
38, -4, -29
LCH
38, 29, 261
OKLCH
0.47, 0.08, 251
XYZ
10, 10, 25
LUV
38, -17, -39
HWB
210, 20%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.