Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
335F96
RGB
51, 95, 150
HSL
213, 49%, 39%
HSB
213, 66%, 59%
CMYK
66, 37, 0, 41
LAB
39, -1, -35
LCH
39, 35, 268
OKLCH
0.48, 0.10, 255
XYZ
11, 11, 30
LUV
39, -18, -49
HWB
213, 20%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.