Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
33607D
RGB
51, 96, 125
HSL
204, 42%, 35%
HSB
204, 59%, 49%
CMYK
59, 23, 0, 51
LAB
38, -9, -21
LCH
38, 23, 247
OKLCH
0.47, 0.07, 239
XYZ
9, 11, 21
LUV
38, -19, -28
HWB
204, 20%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.