Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336276
RGB
51, 98, 118
HSL
198, 40%, 33%
HSB
198, 57%, 46%
CMYK
57, 17, 0, 54
LAB
39, -12, -17
LCH
39, 20, 234
OKLCH
0.47, 0.06, 228
XYZ
9, 11, 19
LUV
39, -20, -21
HWB
198, 20%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.