Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336C7E
RGB
51, 108, 126
HSL
194, 42%, 35%
HSB
194, 60%, 49%
CMYK
60, 14, 0, 51
LAB
42, -15, -16
LCH
42, 22, 227
OKLCH
0.50, 0.07, 221
XYZ
10, 13, 22
LUV
42, -23, -20
HWB
194, 20%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.