Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
336D98
RGB
51, 109, 152
HSL
206, 50%, 40%
HSB
206, 66%, 60%
CMYK
66, 28, 0, 40
LAB
44, -9, -30
LCH
44, 31, 254
OKLCH
0.52, 0.09, 243
XYZ
12, 14, 32
LUV
44, -23, -41
HWB
206, 20%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.